“The marketer should conduct a SWOT analysis, by which it evaluates the company’s overall
strengths (S), weaknesses (W), opportunities (O), and threats (T).” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction,
10th Edition. Pearson Learning
Solutions, 01/2010. VitalSource Bookshelf Online.)
The company’s overall strengths lies in the overall taste of
our product as well as our ability to sell the product. The advantage we have
is that we have a creative team that with an impressive list of skills to help
boost sales in our product. We are quite knowledgeable on the business aspect
of our product. We also have various financial resources necessary to help
produce and distribute our product.
Our weaknesses, for starters, lies in our companies
geographic location is far removed from our overall target customer location.
Our product isn’t well known around the world. It is our objective but we are
starting from the ground up. Our creative team have impressive skills but we
are limited at the very moment to the few that we have.
Our opportunities include getting into the system so we can
mass produce our product for customers all over the world. Also we have the
opportunity to boost our image and sales with the various interesting ideas our
creative team has developed.
Threats can stem from overall competition from other
companies, especially from those that mimic our product. Selling our product
overseas involve shipping costs and if we cannot hit the projected amount of
sales from that then we could lose worldwide sales. There could be issues with
economic conditions in certain countries that could limit or hinder us.
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