“outbound
distribution(moving products from the
factory to resellers and ultimately to customers).” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction,
10th Edition. Pearson Learning
Solutions, 01/2010. VitalSource Bookshelf Online.)
"Logistics effectiveness has a major impact on
both customer satisfaction and company costs."(Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online.)
Ultimately, we want to move our product from the
factory to our customers especially to ones outside our country. Planning and controlling the amount of goods
and services that go out is part of our distribution and we do it to meet the customer
requirement and needs. We keep the price at an effective yet low cost so we can
get them to our customers overseas. A powerful competitive edge, especially
against companies who share similar products, is always the end goal of most
companies and with ours it is no different. We have logistic managers who
coordinates the activities of our suppliers and customers. Everything that
involves improving distribution and customer experience is a goal that our
company focuses on as well.
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