Friday, December 4, 2015

Distribution

 “outbound distribution(moving products from the factory to resellers and ultimately to customers).” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online.)


"Logistics effectiveness has a major impact on both customer satisfaction and company costs."(Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online.)
Ultimately, we want to move our product from the factory to our customers especially to ones outside our country.  Planning and controlling the amount of goods and services that go out is part of our distribution and we do it to meet the customer requirement and needs. We keep the price at an effective yet low cost so we can get them to our customers overseas. A powerful competitive edge, especially against companies who share similar products, is always the end goal of most companies and with ours it is no different. We have logistic managers who coordinates the activities of our suppliers and customers. Everything that involves improving distribution and customer experience is a goal that our company focuses on as well. 

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