Business Mission Statement

“Mission statement – A statement of the organization’s purpose – what it wants to accomplish in larger environments.” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online.)

For the mission state of my product or company I decided to go either go with “We bring the very best in taste and experience to our consumers” or “Our mission is to bring the very best in taste to our product”. As stated in the book, “Mission Statement should be meaningful and specific yet motivating.” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online.)

I believe that the mission statement should be a phrase or sentence that should have the consumer feeling satisfied with what he or she is getting. It should also advertise how much we care about our product and our consumer.