“To succeed in today’s
competitive marketplace, companies need to be customer centered. They must win
customers from competitors, then keep and grow them by delivering greater
value.” (Armstrong, Gary, Philip Kotler. Marketing: An
Introduction, 10th Edition. Pearson Learning Solutions, 01/2010.
VitalSource Bookshelf Online.)
The implementation
steps of my product would involve running ads especially on websites on the
Internet. Being a web designer, I see the benefits of advertising your product
online especially as ads on say Facebook or other high social media sites. I believe another step would be to create a
website not only for the product but for the company as well. With everything
being digital and information being directly available online and with media, I
think this is a wise decision and idea to implement. However, I would focus on
the interactive aspects of my site and wanting my customers and viewers to be
entertained and drawn to the site. I would design an interactive layout with
animated buttons that would hopefully make the user smile and aiming to keep
them on the site longer from being entertained. Perhaps email and newsletters
could be sent out to people who are interested in the product but not
necessarily want to be involved with being a member on the site.
Using the website
would be an exceptionally good way of viewing the traffic of users and viewers
that come on the site and get an idea of what could be changed considering what
parts of the website they look at often. There could be minor surveys or games
that would gauge which product the user loves most so we can be a better qualitative
study of which product has a greater impact on its consumers.
“Dividing
a market into distinct groups of buyers who have different needs,
characteristics, or behaviors, and who might require separate products or
marketing programs.” (Armstrong, Gary, Philip Kotler. Marketing:
An Introduction, 10th Edition. Pearson Learning Solutions, 01/2010.
VitalSource Bookshelf Online.)
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