Promotion

“ Sales promotion say “buy now.” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online.)

 “Sales promotions are usually used together with advertising, personal selling, direct marketing, or other promotion mix tools.”( Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online.)

Our company focuses on selling not with discounts but with advertising and the marketing of our product. We want to show that our product is hip and tastes so good that you will want to get off your couch and go to the store and buy some. We wish to portray how delicious and cost efficient it is that even at a bar you will perhaps buy a few in between drinks. Small intriguing stories are placed on each package of these chips that aim to create conversations between customers at say a bar for example.