Product

So our product are a certain kind of unique chips. They are similar to tortilla chips yet made in the country of Greece to give it a more delightful taste and circular shape. The circular shape is certainly handy and useful for various purposes. The chips is also sturdy and crunchy and not as greasy as potato chips by lays for example. The crowning achievement of our product is the use of olives within our chips. We added pieces and flavors of various olives within our chips to give it a tangy and delicious taste that will sure to get customers wanting to come back for more.

“We define a product as anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need.” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online.)

We believe this unique step in our product will satisfy customers’ wants in wanting to try a new product with a taste that is not stale and similar to other kind of chips.  We also want the best customer experience with not only our product but also with our company. Customer value and relationship, again, is our most important factor and we want to provide that as much with our chips product.

“Today, as products and services become more commoditized, many companies are moving to a new level in creating value for their customers. To differentiate their offers, beyond simply makingproducts and delivering services, they are creating and managing customer experiences with their brands or company.”( Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online.)