Objectives

“The company needs to turn its mission into detailed supporting objectives for each level of management.” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online.)

The first part of the marketing objective is to bring in a large customer based on the taste of our product. We aim to bring quality taste that is sure to attract customers to wanting to buy more. We want to boost production capacity with current successful sales and expand our marketing sales. Expanding past Greece into Asia and North America is one our goals. The taste of the product is our key important factor as with more sales we want the product to be better tasting than the last. With successful sales we would want to have different variety of flavors for our olive chips and perhaps add different spices and flavors to the mix.

“Marketing strategies and programs must be developed to support these marketing objectives.” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online.)