Week 9 EOC: Food Adventures

               The sky grew dark with an ominous intent that that swirled about in the air. Phineas Fogg knew something was amiss when he entered the hub within the city of Athens, Greece.  The drowning sounds of patrons grew dim when he entered and all eyes turned to look at this stranger that came to their city. Many stared with disapproving eyes and it didn’t take long before a few burly men stood up walked over to Phineas. He was expecting this and, with a twirl of his mustache, he simply smiled at the large seemingly intimidating men. In the corner of a hub, was the beautiful female monarch who was to be sacrificed to the gods. Phineas twirled the cane in his hand and placed it in front of him as he simply took his stance. Suddenly the closest man to Phineas lunged at him but Phineas had expected this and reflexively responded by lifting the bottom part of his cane in an upward stroke that hit the man squarely under his chin.  The second of the three men watched as the first man was sent reeling back and fell down upon the table behind him. A scowl grew on his rugged face before he charged at Phineas in the same manner. Phineas twirled the cane to his side and lifted his leg in a side motion to send a well place kick to the side of the man’s head. That sent him colliding face first into a nearby chair that broke upon contact at the force of the fall.  The third man of the trio picked up a nearby bottle and threw it at Phineas. The bottle nearly missed the side of his head and instead took off his top hat. Using it as a distraction, the man tackled Phineas against the table behind him. Phineas managed to push him off and both men stood up. Phineas threw a few jabs before the man fell dazed on the floor below him.  The rest of the patrons moved back giving a wide berth. Phineas came for not only the female monarch but also the recipe for a special kind of chips that were said to have been eaten by the gods themselves.  Freeing the woman of royalty, Phineas took the parchment from her that housed the secret and smiled at the stunned townsfolk.

Implementation Evaluation Control

“To succeed in today’s competitive marketplace, companies need to be customer centered. They must win customers from competitors, then keep and grow them by delivering greater value.” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online.)

The implementation steps of my product would involve running ads especially on websites on the Internet. Being a web designer, I see the benefits of advertising your product online especially as ads on say Facebook or other high social media sites.  I believe another step would be to create a website not only for the product but for the company as well. With everything being digital and information being directly available online and with media, I think this is a wise decision and idea to implement. However, I would focus on the interactive aspects of my site and wanting my customers and viewers to be entertained and drawn to the site. I would design an interactive layout with animated buttons that would hopefully make the user smile and aiming to keep them on the site longer from being entertained. Perhaps email and newsletters could be sent out to people who are interested in the product but not necessarily want to be involved with being a member on the site.

Using the website would be an exceptionally good way of viewing the traffic of users and viewers that come on the site and get an idea of what could be changed considering what parts of the website they look at often. There could be minor surveys or games that would gauge which product the user loves most so we can be a better qualitative study of which product has a greater impact on its consumers.

“Dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors, and who might require separate products or marketing programs.” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online.)

Price

“Price is also one of the most flexible marketing mix elements.” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online.)

For the price of the olive chips product is one that I have contemplated over many times. I see many prices on chips varying from high prices at $5.00 to low prices at $1.50. I wanted a good middle price to entice customers to choose this product over something entirely expensive and something cheap. Doing a bit of research, I have learned that products that are good for you are incredibly expensive but a bit out of the range of most customers. While prices at a low $1.50 may not be good for the customer but are affordable for just about everybody. In the settings of a bar I wanted to not only grab the customer with a design or colors that would stand out from other snacks but a price that would not make them think twice about buying the product. From reading the book I see that price can be flexible and I know whatever price I set my product at will fluctuate over time and sales. A nice

Little niche or price I feel is right for this product would be about $3.50.  There are chips that come in large backs that range around that price but I’m not thinking of making a large bag and filling the it with the product. This product has a gluten free side to it and although it is a snack, it should not be priced so low for the healthy aspects of the chips.

“Customer perceptions of the product’s value set the ceiling for prices. If customers perceive that the price is greater than the product’s value, they will not buy the product.” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online.)